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Are you a Maximiser or a Satisficer? Let’s find out!

Are you a Maximiser or a Satisficer? Let’s find out!

Are you a Maximiser or a Satisficer? Let’s find out!Gary van Broekhoven
Published on: 17/02/2025

Are you a maximiser or satisficer? Learn how your decision style shapes happiness, spending habits, and everyday choices. #Psychology

Behaviour DesignConsumer Psychology
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The origins of consumer psychology and behavioral design

The origins of consumer psychology and behavioral design

The origins of consumer psychology and behavioral designGary van Broekhoven
Published on: 06/11/2024

Explore how consumer psychology evolved from early theories to digital-age insights—shaping modern marketing, product design, and buying decisions.

Behaviour DesignConsumer Psychology
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“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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